This month, we thought we would let your fellow AuthorHouse authors provide the marketing advice you need to set yourself and your book up for success in 2013. We present seven of our favorite marketing ideas and tips from the Authorhouse Author’s Digest’s guest bloggers in 2012. They are all AuthorHouse authors—so who better to share their knowledge?
1. Become a “Book Hooker”
The “biggest thing” about book marketing for Bruce Kimmel, author of the Benjamin Kritzer Trilogy and Adrana Hoftstetter Mysteries, is meeting people. That’s his favorite part, whether it be in person at book signings or performing book readings or over the Internet via Facebook or his extremely popular blog. He says he will “do anything” that gives him the opportunity to promote his work and meet people, including “the opening of a door.”
He has found marketing to people he knows an extremely successful starting point. He had great success originally on Classmates.com when it first came out. Another marketing strategy he has used to hire the services of a professional publicist.
2. Increase Your Book’s Value Through Accurate Research
Dr. Asim K. Dasgupta’s Disasters was named a Kirkus Best Indie Book of 2012. It is nonfiction, and what so impressed the critics was its accuracy and detail in the facts that it presents. This comes as no surprise as Dr. Dasgupta prides himself on achieving “authenticity through research” in his work. If you can achieve this then, he believes, you increase the value of your book in your readers’ eyes.
3. Support a Charity
As self-published authors we know that not every author writes to earn a living. Sometimes what we write is very personal and only intended for a small readership, or sometimes we write to help us get through a tough situation. Some authors use their stories to help others.
Tariq Rana has long been an ambassador for CARE Pakistan. They raise money to help educate the country’s underprivileged children. He donates 20% of his profits from his children’s book, Five Baby Blackbirds, to CARE Pakistan.
4. Harness the Power of the Internet
Jon Magee and John Righten have a few things in common. They are both British, and both of their books are based on their life’s experiences, which have seen them travel most of the planet between them.
Another thing they have in common is a strong belief in using the Internet to market their books. Magee has successfully launched Facebook pages for both of his books, From Barren Rocks to Living Stones and Paradise Island, Heavenly Journey.
5. Attend a Book-to-Screen PitchFest
M. West shares a dream with many of her fellow authors. She wants to see her story, Solace, portrayed on the big screen as a movie. When she heard about the Book-to-Screen PitchFest in Los Angeles, she knew she just had to attend and give it a shot.
M.West has written an account of her journey from hearing about the PitchFest to sorting out her arrangements to get there, actually being there, and what the experience was like in a delightfully humorous, touching, and entertaining blog series that is worthy of publication in itself. It is a must read for any author seriously interested in having their book turned into a movie.
6. Think Outside the Box
Tracy Kinne knows that although extremely helpful, having your book win awards does not mean it will market itself. Book marketing takes effort, and the more creative you can be, the more opportunities to promote your work come about. And this is exactly the approach she takes with her book, ON SALE.
How about this for an idea; take your book reading one step further by actually acting out scenes from your book at an art gallery during an exhibit whose theme is an ideal companion to your story? Sounds good, right? Well, it proved so successful that Kinne is already being booked to perform at more events in different venues!
7. Bring Tourists to Your Home by the Busload
Let’s say you have written a book and the setting is your own house. You have based your story on extensive research you have done on your home and its previous occupants. Do you think it would be possible to then get busloads of people to visit your house and buy your book?
John Robert Allen has done exactly that. His book, The House of Many Windows, is a work of fiction about the previous owner of his house, who was rather infamous in the local community. He now conducts tours of his house and has developed a motor coach tour of the city that has his house as the first stop.